Our Quality Standards

We meticulously assess all products we sell.

We are committed to foods that are made with only clean ingredients.

We provide food and nutritional products that support health and well-being.

We make foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats.

We are passionate about delicious food. We love to share it with others.


 

Our definition of, ‘natural food products’ starts with this list of unacceptable food ingredients:

 
  • logo-grassfedbutter-grey
  • logo-cagefree-grey
  • logo-nongmoproject-grey
  • logo-notransfat-grey
  • logo-noartificialflavors-grey
  • logo-noartificialcolours-grey
  • logo-preservatives-grey

‚Äč

A
  • acesulfame-K (acesulfame potassium)
  • acetylated esters of mono- and diglycerides
  • ammonium chloride
  • artificial colors
  • artificial flavors
  • artificial preservatives
  • artificial sweeteners
  • aspartame
  • azodicarbonamide
B
  • benzoates in food
  • benzoyl peroxide
  • BHA (butylated hydroxyanisole)
  • BHT (butylated hydroxytoluene)
  • bleached flour
  • bromated flour
  • brominated vegetable oil (BVO)
C
  • calcium bromate
  • calcium disodium EDTA
  • calcium peroxide
  • calcium propionate
  • calcium saccharin
  • calcium sorbate
  • calcium stearoyl-2-lactylate
  • caprocaprylobehenin
  • carmine
  • certified colors
  • cyclamates
  • cysteine (l-cysteine), as an additive for bread products
D
  • DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
  • dimethylpolysiloxane
  • dioctyl sodium sulfosuccinate (DSS)
  • disodium calcium EDTA
  • disodium dihydrogen EDTA
  • disodium guanylate
  • disodium inosinate
E
  • EDTA
  • ethyl vanillin
  • ethylene oxide
  • ethoxyquin
F
  • FD & C colors
  • foie gras
G
  • GMP (disodium guanylate)
H
  • hexa-, hepta- and octa-esters of sucrose
  • high fructose corn syrup
  • hydrogenated fats
I
  • IMP (disodium inosinate)
L
  • lactylated esters of mono- and diglycerides
  • lead soldered cans
M
  • methyl silicon
  • methylparaben
  • microparticularized whey protein derived fat
  • substitute monosodium glutamate (MSG)
N
  • natamycin
P
  • partially hydrogenated oil
  • polydextrose
  • potassium benzoate
  • potassium bromate
  • potassium sorbate
  • propionates
  • propyl gallate
  • propylparaben
S
  • saccharin
  • sodium aluminum sulfate
  • sodium benzoate
  • sodium diacetate
  • sodium glutamate
  • sodium nitrate/nitrite
  • sodium propionate
  • sodium stearoyl-2-lactylate
  • solvent extracted oils, as standalone single-ingredient
  • oils (except grapeseed oil)
  • sorbic acid
  • sucralose
  • sucroglycerides
  • sucrose polyester
  • sulfites (except in wines, meads and ciders)
  • synthetic nitrates/nitrites
T
  • TBHQ (tertiary butylhydroquinone)
  • tetrasodium EDTA
V
  • vanillin, when not naturally derived